Is Important To Study The Media Consumption?

Is Important To Study The Media Consumption? What is the media, why is it important to study the media and does it have an impact and can it change the way we think and behave? These are questions that are important in the study of the media industry. The media is a communication tool that is used to transfer messages to the general public. There are many types of media, for example the radio, television, newspapers and etc. Its important to be media literate as the media can be used to change and leave a lasting impact on an individual. The media is one of the most powerful tools that have been created. The media plays a vital role in an individuals perspective on political, economic and socio-cultural issues. According to Bazalgette Media studies open up your understanding of how things work, how people become informed or misinformed and how the myths and ideologies that govern all our lives are created and sustained. (Bazalgette, 2000). The media continually changes and evolves, the term media studies means different courses priorities different media; different theories and different learning outcomes (Bazalgette, 2000). Since this subject is still new there are a lot of disagreements on how media should be interpreted and it is also a hybrid subject as the idea that it came about comes from a variety of sources (Bazalgette, 2000). Media studies is also considered an academic discipline as it binds the different types of hybrid disciplines such as semiotics, structuralism, sociolinguistics and a lot more and th ere are no limits to an individual as how to analyze the media. The analysis of media is very important for this particular subject. Media studies are normally associated with the English language subject and also English Literature. However the difference is rather apparent and media studies courses uses economics, politics, psychology and sociology perspectives as ways to understand the media as well as requirements to consider texts from different contrasting perspectives. The English subject on the other hand, deals with reading and writing skills as well critical analysis. Bazalgette goes on to state that media studies are essentially political, it is political to ask questions like who owns a certain media and why (Bazalgette, 2000). This is known as media ownership, the individual consuming the media needs to have knowledge about who owns what media. Is it owned by an individual, a small firm or a large conglomeration? The understanding of what is studied and why it is studied is a very important topic in media studies. According to Bazalgetee there are five reasonings, the first is popularity. Why is there a certain game show, movie, song, or computer game studied more that another is simply because a lot if people like them (Bazalgetee,2000). This shows how audiences are manipulated and what the preferred media is. Second is exemplification, which means worthiness of study. It is characteristic of media studies that it tests and reviews its own theories, asking students to consider a range of examples and then to figure out not only the usefulness of a theory but also its limitations (Bazalgette, 2000). The third is notoriety, which helps us analyze media text in the contexts of social, political and culture. Most of these are controversial documentaries, movies or songs etc. The fourth is turning point, where selected text as stated in the previous point, can be significant without being notorio us. The final reason is aesthetic value, is a way of picking out important meanings from a text and making judgements. Important influences in media studies are self and experience in a mediated world. The self is seen as a product of the symbolic systems which precede it (Thompson, 1995). Identity and capacity to make sense of the world around us is said to be an outcome of a symbolic project. Controversies to how the media construct our personal lives and the role it plays as well as the views of the world about it (Thompson, 1995). Studying the media is also a very good way to understand the different jobs in the media industries and how these works are changing. The film and broadcasting industries have been predicted to face a shortage of skills it the time to come and therefore will be in need of people who are literate about the media Media study is a course that is rather challenging and it will somehow make a difference in our lives. It gives us the power of choice as well as questioning (Bazalgette, 2000). The media is like history as it interprets the past to show us what has gone into making us what we are now It also helps us to understand the workings of our world and it helps us use our critical thinking skills as well as helping us definite how we communicate with others help us determine the cultural fabric of our lives and it helps us interpret our world and its values and ideas brings us political and ideological messages continuously and like technology, the media always adopt the leading edge of modern technological innovation. As we have understood why its important to study the media, we also need to look at how the media is studied. There are two different schools of thought, one being American and the other European. Sinclair states that European and American theories are identified as application to media and communications. They are differences between these two and the European is characterized as interpretive and holistic in scope and American as empirical and micro (Sinclair, 2002). What this means is that we can study the media according to either the American way or the European way, but the outcome of the study would be different. The European way relays heavily interpretive and holistic in scope that is taking a macro-perspective, looking down on society on a whole (Sinclair, 2002). It exists most often in the sociopolitical stance of Marxists. This school of thought originated from the Frankfurt School, a group of Marxist based at Frankfurt in Germany, who had developed their critical theory. This theory is now usually called cultural Marxism or Western Marxism (Sinclair, 2002). Western Marxism is said to incorporate semiology and structuralism in the media and Ideological Critique argues that the media induce misunderstanding (Sinclair, 2002). The British were seeking to reconcile traditional British Marxism, which had little conception of culture at all with a theoretical critique of the media (Sinclair, 2002). In 1960 the University of Birmingham established a Center for Contemporary Cultural Studies and taught a combination of literary criticism and Marxist sociology. The Birmingham School emphasized the significance of media images and representations within the context of social and political conflicts. Political Economy studies the production and distribution of media content, It does not argue that media content under capitalism is ideological but somehow had assume that audiences fall under the ideological influence. The American way is of direct observation and controlled measurable occurrences. The American Empiricism defines content analysis as a systematic and quantifiable method to describe and analyze the meaning of the media messages (Sinclair, 2002). Harold Lesswell (1948) said that a convenient way to describe communication is to answer these questions, who, says what, through which channel, to whom, with what effect? Through this model we can study the way messages are transferred and to whom. Textual analysis is a way of gathering and analyzing information in academic research, it is also a way to approach media texts to try to understand their meanings (McKee, 2001). Content analysis breaks down the components of a program or newspaper into units which you are able to count them and replicates can be done. Semiotic analysis on the other hand, breaks down different elements of a text and labels them. In media studies, there is never a claim to whether a text is an accurate or inaccurate representation of reality. This means there is never a single correct way of any text (McKee, 2001). The text is likely to be interpreted through genre, the different codes producers and audiences communicated with and context, which is divide into 3 levels, the rest of the text, the genre of the text, the winder public context in which a text is circulated (McKee, 2001). Since there is no correct way of interpreting a text we need to learn how to understand media text and the world of rea lity. One way is by understanding the elements of language and culture, the form and context that shape the meanings that are available to us.

For the Environment or For Creating New Businesses :: Environmental Environmentalist Essays

For the Environment or For Creating New Businesses What do you think of when someone talks about being for the environment or for creating new businesses? I know if I were asked that question the first thing that would come to my mind is the radical environmentalist. I tend to stereotype them into groups of tree huggers, protesters, members of Green Peace or the Sierra Club, and those that will only eat organic foods. On the other end of the spectrum is â€Å"Big Business† or those for the economy. When I think of these types of people I think of those that have no regard for the environment, they dump pollutants, and kill fish and birds. Their sole purpose in life is to make money regardless of the cost to the environment. In reality the two ends of the spectrum are melded together, one cannot survive without the other. Richard White in his writing, â€Å"Are You an Environmentalist or Do You Work for a Living? Work and Nature,† he refers to how individuals have created a large separation between nature and work. White states that â€Å"most humans must work, and our work-all our work-inevitably embeds us in nature, including what we consider wild and pristine† (185). On an episode of the Simpson’s Lisa falls in love with an environmentalist and helps him in his crusade to save the environment. The episode portrays the environmental group with all of the typically euphemisms associated with being for the environment. The leader of the group wears dreadlocks, Birkenstocks, and stages a protest of Krusty Burger and is arrested. In order to impress the leader Lisa takes on the fight to save the oldest living Sequoia from the Texas business tycoon. The Texan was portrayed as the big Texan with lots of money and no regard for the environment just build to make more money. Lisa becomes a â€Å"tree hugger† and lives in the tree as a protest to prevent cutting the tree down. In the end Lisa leaves the tree and it is struck by lightening and falls. The fallen tree rolls down the hill out of control. It destroys the Hemp store and wipes out a factory. The morale gathered from the story is that without a compromise between the environmentalist and the businessman there is devastation for both sides. Part of the problem is the media exploits the two ends of the spectrum; it is either one way or another.

American Freedom

The establishment of American society traces its roots back to the fifteenth century when Columbus discovered the existence of unknown land on this way to India. Since that time many people from all over the world have been taking refuge in the USA escaping from political or religious persecution. It has lead to outstanding ethnic diversity where human skin color varies from black, brown, and black to red and yellow. Depending on their background former â€Å"newcomers† who have become ancestors of new American generations are called â€Å"African Americans†, â€Å"Asian Americans†, â€Å"Russian Americans†, etc.Obviously, highly mentioned representatives of worlds cultures have their own political and religious preferences that have resulted in an increasing number of different confessions (Buddhists, Catholics, Muslims, etc. ) and parties (Democrats, Communists, Republicans, Socialists, etc. ). However, American nation is characterized by the following d istinct features common to overwhelming majority of people: †¢ Privacy and Individualism are the most important aspects of social independence all Americans value the most.Since their childhood Americans have been taught to consider themselves as independent part of a nation, social group, family, etc. They are used to make their own decisions but at the same time may seldom admit that there exist a number of external factors that greatly influence their decision making skills: stereotypes, mass media, social institutions, etc. They reject the idea of being similar to anybody else as they always strive to be different and unique.Newly arrived immigrants or those who accept Americans as guests from abroad may get a better picture of American culture and deeper insight into their beliefs and values only recognizing their true belief in freedom and self-reliance. The majority of Americans believe that in order to survive in modern world of commercialization and skim the cream off one should be free, independent, and self-reliant in terms of thoughts and decisions. This notion is also closely associated with how Americans treat their parents.More often than not, they show less intimate relationships with family members than other representatives of any other culture. They believe that biological/historical circumstances that brought together the parents and the child reach their purpose during child’s upbringing and adolescence after which the parent/child relationships decline and grow weaker. In some cases the connection may be totally lost especially taking into consideration the fact of vast territory of the country.Privacy is another part of American identity which is of great value when people want to psychologically â€Å"replenish† themselves or take their time to think about life situation, etc. †¢ How Americans perceive themselves? Typically, living in the USA its citizens never see themselves as representatives of their own count ry. Instead, they would rather compare themselves to people who are different from others regardless of the fact whether their â€Å"competitors† are of American or foreign origin.Many Americans make statements saying that their culture is not distinct enough to describe as they frequently visualize culture as a number of random traditions on the surface of society which can be distinct and common only in other cultures. Separate Americans sometimes believe that they established their priorities by themselves, rather than having had their thoughts and the considerations on which they are founded obtruded on them by their own culture. When asked to describe common features of American culture the majority of Americans fail to give a descent answer in some cases even rejecting the idea of â€Å"American culture† as a notion.Meanwhile, some Americans may gladly express their generalized their opinions about different groups and subcommunities within their own culture. Sou therners have stereotypical views (generalized, simplified notions) about Northerners, and the other way round. There exists a wide range of traditionally set views about people from the country, from big cities, from inland, from the coasts, from the Southeast, religious and ethnic groups and those who live in Oregon, Texas, Big Apple, California, Arizona, Florida, Hawaii, etc.†¢ Materialism and Achievement. â€Å"She is a hard-working person,† one American may express his/her opinion towards another person, or â€Å"he does his job well. † These phrases denote the usual American’s respect for people who approaches a task thoroughly and persistently, brining it to a victorious finale. In addition, these phrases also denote respect for achievers, those people who do their best and put much effort to achieve their goals. Foreigners frequently have a feeling that American people work harder than people from abroad expect them to work.(More likely these visito rs have been extremely subjective to American mass media production such as movies and TV programs which would typically show audience less working people but more of those who hang out and chill out driving cars and having dates). Regardless of the fact that some of the â€Å"Protestant† professional ethic may have lost some of its influence on Americans, there is still a strong faith that the perfect person must be a â€Å"hard worker. † A hard worker â€Å"gets everything right† in terms of his/her deadline, organizational skills, high standards of quality.Typically, Americans are keen on action. They really believe it is vital to devote much energy to their work or to other daily routine responsibilities. Moreover, they do believe they should be occupied most of the time. They are typically not satisfied, as representatives from many other cultures are, only to sit and have a talk with other people. They get bored and loose patience. They think they should b e occupied with something, or at least make plans and arrangements for future. †¢ Directness and Assertiveness.Americans, as has been indicated above, normally take themselves as sincere, open-minded, and straight in their relationships with other people. Americans will often talk openly and straightly to others about things they do not like. They will make attempts to do so in a style they call â€Å"constructive,† which means a style which the other person will not accept as offensive or improper. If they do not talk sincerely about what is on their thoughts, they will frequently communicate their reaction in nonverbal way (no words, only facial expressions, body positions, and gestures).They are not aware, unlike people from many Asian countries are, that they are supposed to mask or sometimes hide their emotional reaction. Their phrases, the tone of their voice, or their facial expressions will more often than not show when their feelings of anger, unhappiness, confu sion, or happiness. They think it is okay to show these feelings at least within limits. The majority of Asians feel embarrassed around Americans who are showing a strong emotional response to something.On the other hand, Latinos and Arabs are usually inclined to exhibit their emotions more candidly than Americans do, and to consider Americans as unemotional and cold. However, Americans are frequently less straight and open than they recognize it. There exist in fact many restrictions on their desire to discuss things honestly. Regardless of these limitations, Americans are usually more direct and sincere than people from many other cultures. They normally do not try to hide their emotions and are much less worried with â€Å"face† – avoiding awkwardness to themselves or others.To them, being â€Å"open† is typically more important than preserving harmony in interpersonal relationships. Americans use the words â€Å"assertive† or â€Å"hostile† to illustrate a person who is overly assertive in expressing thoughts or making requests. The line between acceptable assertiveness and unacceptable aggressiveness is difficult to draw. †¢ For American culture, time is a â€Å"resource,† like water or coal, which can be used properly or poorly. â€Å"Time is money. † â€Å"You only get so much time in life, so use it wisely.† The future will not be improved comparing to the past or the present, as Americans are used to take things, unless people use their time for constructive and promising activities. Therefore, Americans admire a â€Å"hard-working organized† people who write down things to be done and a schedule for doing them. The ideal person must be punctual (i. e. arrive at the scheduled time for event) and is considerate of other people’s time (that is, does not â€Å"waste people’s time† with conversation or other activity with no visible, beneficial outcome). References Br own, J. (2006). Americans. New York: Pocket Books.

Computer Aided Instruction Essay

1.0 Introduction 1.1Background of the Study Bagbag National High School is one of those schools that include computer subject in their curriculum. The School wants to equip their students to become knowledgeable in computer. Bagbag National High School was established in the year1967 when President Ferdinand E Marcos approved the Presidential degree that arms on the urgent needs of the high school in every baranggay and that reaches out poor children in rural areas who cannot afford to study in private school due to financial difficulty. It began operatively from a single room made of sawali with fire teachers composed of four female and a male built through the joint efforts of the PTA Officers pioneered by Luis Pasco Sr. and Ligtong Elementary School Principal, Ms. Lilia Santos in 1968 within the locate of Ligtong Elementary School, Ligtong Rosario Cavite, initially known as Ligtong Community High School. (LCHS) In the same year elementary and high school were separated as ordered. The teachers of ligtong baranggay High Scho ol sought assistance from the former Mayor Atty. Ernesto Andico and Governor Johnny Remulla to find a new site for the high school. Fortunately the Philippines National on Company (PNOC) donated a parcel of land measuring 14,933.5 Square meters in 1991 considering that the site was a farm land and it was indeed four years of former Congressman Jun Nazareno fencing of the vicinity of the school was made possible. The construction of the first school building was through the assistance of Japan International Cooperating Agency amounting 1.5m pesos. This school was spearheaded by Mrs. Emilina L. Barlao the school principal. Currently Bagbag National High School has 64 faculties and staff. The school also has 2,143 students. This school offers Elementary and highschool education. They have 30 computers in their Computer Laboratory. The school currently offers computer subjects to 3rd year and 4rth year high school students. The teachers of the 4rth yr student’s who we interviewed revealed that other students in 4rth yr cannot easily understand the Mathematics subject because there are so many student on every room and that causes some of them to not understand well what the teacher is talking about.. So this is the reason why we planned to make the system CAI. To help the students who can’t understand math easily also to help the instructor in Math to teach the Math subject. 1.2 Statement of the Problem. 1.2.1 General Problem How to design, develop and implement a Computer Aided Instruction in Mathematics for 4rth year student in Bagbag National High School. 1.2.2 Specific Problem 1. How to create a module that can increase student’s interest in mathematics subject? The other student who can’t get understand math easily, think that math is so hard subject for them. Because it all about number and difficult problems. So we need to create a module that can give them interest to study the math subject. 2. How to design a module that will monitor the student’s progress in Mathematics. The teacher of the students needs to manually check the written exercises and examination of each student to monitor if the students understand the lessons taken in math subject. 3. How to create a module that can test the learning comprehension of each student in mathematics subject? The teachers need to provide written examination. The teacher needs to give a sample to be solved by the students. 1.3Objective of the Study 1.3.1 General Objective The main objective of the study is to design, develop and implement a Computer Aided Instruction in Mathematics for Bag Bag National High School. 1.2.3 Specific Objective 1. To create a module that can increase student’s interest in Mathematics subject 2. Design a module that will monitor the student’s progress in mathematics subject. The system generates individual history report and summary report this help to the teacher in monitoring students progress on math subject. 3. To create a module that can test the learning comprehension of each student in Mathematics subject. Quizzes and seatwork were provided to enhance their knowledge and test their comprehension from lessons they have taken. 1.4 Significance of the Study 1.4.1 4th Year Students The 4rth year student as the users will be benefited by the system. Aside from being additional tool in learning Mathematics subjects, the system also introduce the user into world of computer based-learning. The system will capture the student’s attention because the system is interactive and will engage the student’s competitiveness to improve their skills by improving their score in quizzes and chapter examination. 1.4.2. Teacher Through the progress report of the system, the teacher can monitor the students who are fast and slow learners. The teacher can make sure that the pupils have enough understanding of the lesson before proceeding to the next lessons. 1.4.3Bag Bag National High School Computer Aided Instruction in Mathematics can help BagBag National High School to provide additional tool for students in learning math subject. 1.4.4Proponents Through the system, the proponents can enhanced their skills and knowledge through brainstorming and group work. 1.4.5Future Researchers The system can serve as a basis or guides for future researchers who will be having similar studies. 1.5Scope and Limitation Scope * The contents of the system are the basic lessons regarding Mathematics subject of the student. * Quizzes and examination were provided to know the outcome of the lessons by the 4th yr students. * It generates individual progress report that provides the history of the quizzes and chapter examination taken by the specific user and summary report to monitor the progress of the entire user. * English was used as the medium of instruction. Limitation * The system will not use 3D animation in discussing the lesson. * The study does not cater to changes of the curriculum as well as literacy of the student in computer fundamentals. * It will not be utilized to completely replace the teachers, but it will provide additional tool for a student to cope up with his/her studies. 2.0Methodology Prototype A prototype is the sample implementation of the system that shows limited and main functional capabilities of the proposed system. After a prototype is built, it is delivered to the customer for the evaluation. The prototype helps the customer determine how the feature will function in the final software. The customer provides suggestion and improvements on the prototype. The development team implements the suggestion in the new prototype, which is again evaluated by the customer. The process continues until the customer and the development team understands the exact requirement of the proposed system. Requirements Gathering Analysis Design Test Implementation REQUIREMENTS GATHERING Requirements gathering are an essential part of any project and project management. Understanding fully what a project will deliver is critical to its success. This may sound like common sense, but surprisingly it’s an area that is often given far too little attention. Many projects start with the barest headline list of requirements, only to find later the customers’ needs have not been properly understood. ANALYSIS Systems analysis is a process of collecting factual data, understand the processes involved, identifying problems and recommending feasible suggestions for improving the system functioning. This involves studying the business processes, gathering operational data, understand the information flow, finding out bottlenecks and evolving solutions for overcoming the weaknesses of the system so as to achieve the organizational goals. System Analysis also includes subdividing of complex process involving the entire system, identification of data store and manual processes. DESIGN Based on the user requirements and the detailed analysis of a new system, the new system must be designed. This is the phase of system designing. It is the most crucial phase in the development of a system. The logical system design arrived at as a result of system analysis and is converted into physical system design. In the design phase the SDLC process continues to move from the questions of the analysis phase to the how. The logical design produced during the analysis is turned into a physical design – a detailed description of what is needed to solve original problem. Input, output, databases, forms, codification schemes and processing specifications are drawn up in detail. In the design stage, the programming language and the hardware and software platform in which the new system will run are also decided. Data structure, control process, equipment source, workload and limitation of the system, Interface, documentation, training, procedures of using the system, taking ba ckups and staffing requirement are decided at this stage. IMPLEMENTATION After having the user acceptance of the new system developed, the implementation phase begins. Implementation is the stage of a project during which theory is turned into practice. The major steps involved in this phase are: * Acquisition and Installation of Hardware and Software * Conversion * User Training * Documentation The hardware and the relevant software required for running the system must be made fully operational before implementation. The conversion is also one of the most critical and expensive activities in the system development life cycle. The data from the old system needs to be converted to operate in the new format of the new system. The database needs to be setup with security and recovery procedures fully defined. TEST Before actually implementing the new system into operations, a test run of the system is done removing all the bugs, if any. It is an important phase of a successful system. After codifying the whole programs of the system, a test plan should be developed and run on a given set of test data. The output of the test run should match the expected results. Sometimes, system testing is considered as a part of implementation process. STI COLLEGE ROSARIO Computer Aided Instruction in Mathematics for 4th year Students of BagBag National High School Proposal Presented to System Technology Institute STI College Rosario In Partial Fulfillment Of the Requirements for the Degree of Bachelor of Science in Information Technology By: Alberto, KrisJoie G. Caà ±ete, Lenie Ann J. Guevarra, Rema Shiela O. Poblete, Cristina C. Ms. Mary Rose Musa September 5, 2013